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    Why Wood?

  • There are a multitude of reasons to choose a wood floor over any other option, but we would like to highlight three main reasons homeowners and interior designers consistently choose a wood floor over others.



    Wood comes in dozens of different species and thousands of different styles, colors, and finishes. With that said, it’s hard to find a design in which a wood floor does not fit well. By choosing natural colors and finishes, you can allow your flooring to provide a simple, neutral canvas for the rest of your furniture and accessories. Or you could go the opposite route—choose a floor that speaks for itself and pair it with simpler accessories.



    Anyone who has ventured away from a wood floor and onto tile will tell you – it’s NOT the same! Sure, both are “hard” surfaces, but the hardness of wood is nothing compared to the hardness of tile. A floating wood installation can provide even more cushion and give. While you might not notice it upon first step, the hardness of your floor can make a big difference in how your body feels over time.

    And while luxury vinyl may provide some softness as it’s usually installed with a pad as well, it doesn’t quite provide the warm, natural feel of wood.



    Wood has been used in the flooring industry for over 400 years. It is still one of the most popular types of flooring used today throughout the world and, by far, the most preferred by real estate agents. Some would say it has an intrinsic value to it – this means it’s kind of like the diamond of the flooring world.

    With finishes and technology becoming more and more advanced, wood is becoming more and more durable, providing yet another value proposition to its users. This technology has even created WATERPROOF wood options. These planks have been fully encapsulated in a waterproof finish. Only the cut ends have potential to absorb water, and even then, it’s so minimal that it’s warrantied not to affect the structure of the material.

    So is wood the right floor for you? Well, that depends! Talk to a professional before choosing your new floors to be sure you’re choosing the best product for your lifestyle.